Here's an interesting idea. Yesterday my colleague Chris used these forums to vent his spleen over <a href="http://www.citywire.co.uk/money/restaurants-take-note-you-re-not-up-to-scratch/b449920">restaurants adding a service charge to his bill</a>, and I share his frustrations - but there's one area where we're not charged but should be: reservations.
Economics blogger Seamus McCauley (<a href="http://www.virtualeconomics.co.uk/">virtualeconomics.co.uk</a> - always worth a read) <a href="http://www.virtualeconomics.co.uk/2010/11/eating-opentables-lunch.html">points out</a> that restaurants have historically given away a valuable commodity (tables) for free, robbing themselves of revenue and creating a situation where people can fail to show up without penalty.
In his words: "This was a wearisomely inefficient customer experience, and more to the point the economic surplus the restaurants created by giving potentially valuable reservations away was simply handed over to whoever happened to ring them up first (in other words a combination of people in the know, people with good PAs and lucky idiots - almost pure social waste)."
McCauley suggests restaurants start charging for reservations, but goes further - there should be a secondary market allowing people to sell their reservations via online auction, he says.
On the face of it this all makes perfect sense, and restaurants which typically find themselves overbooked could experiment with it without putting themselves at a disadvantage - so if the idea proved successful it could quickly spread.
But it would make the experience of restaurant booking similar to that of booking planes and hotels - you have to book far in advance to get the best deal and even then you feel anxious that you could have done better. Or worse, you'd have to deal with the restaurant equivalent of ticket touts.
So I'm in two minds. Curious to know what Citywire readers think. And has it been tried before?