Andrew Drummond;194246 wrote:Just finished going through all 46 pages of this thread!
Just some thoughts on the cloud comments.
I think Amazon and AWS is the leading cloud infrastructures, the Google cloud is trailing in third place.
The fact that Amazon developed their infrastructure for their own use primarliy probably helps it's perception of being a solid offering.
Amazon are heavily dependant on the AWS infrastructure so it is unlikely to change much and offers well-tested products, and a company that is considering using it might consider that this stability is a good USP.
Microsoft however has a habit of FUD and killing products that aren't working, and has a bad reputation with many people. Witness their abortive 'blockchain in the cloud' offerings.
A lot of the technologies used in the cloud are also not Microsoft ones, so there is less tie to Microsoft for that either.
Google have developed some great cloud products - Kubernetes in particular can be used to reduce a companies dependency on a particular cloud infrastructure. However I don't think they have the market penetration of the other two for the cloud.
Maybe it is the fact that many companies are becoming almost locked-in to the cloud provider and Amazon have the leading offering that has caused TS to think they are worth buying?
Microsoft definitely needed a push back then. Amazon introduced cloud infrastructure (AWS) and Google cloud collaboration apps (GSUITE) and really forced Microsoft to pick up their game. Because of this two front approach to the cloud Microsoft has grabbed the title of the largest cloud provider and that means a lot. Companies that use their Microsoft 365 service are very likely to also use Azure and vice versa. So in some sense it doesn't always matter about details of features, support or cost - companies like to buy things simply and it can be difficult to break into that ecosystem. For all of their trying Google have not managed to really break the Office monopoly, or properly monetize it in the same way.
Besides, Microsoft is not the company that it was just a few years ago. The preference is for Linux not Windows Server, they use open source for everything (they were one of the original members of the Kubernetes community from when Google released it), they promote NoSQL databases as much as their own SQL services. The future of the 'server' operating system is limited - everything is going serverless where you don't care whether its Linux, Windows or whatever. Serverless applications can be very portable and you may well see customers hoping from cloud to cloud. It will likely come down to ease of access, security, management and cost.
At this point I don't see anyone catching Microsoft but there is plenty of money to be made and Amazon and Google will be large growth stories too.