mark spurrier;198075 wrote:I think Amazon and MSFT are cruising for a bruising on Cloud. The Cloud doesn't exist it is really a consumption based pricing model on physical data centres.
The question for me is about the pricing model, monopolistic practices and monopolistic margins.
As the amount of platform specific tooling increases, many companies are becoming boiled frogs. Hosting costs are rocketing, platform lockins due to technology are getting increasingly tight and, the hyperscalers are cross subsiding offerings to drive out competition.
there are some use cases where consumption based pricing is a great idea. There are many other use cases where it does little more than increase costs as the spend is notoriously difficult to control.
there is massive competition between the hyperscalers but that is in the area of what they will contribute to get companies on to their platform - once they are on, and locked in, they are sheep to be fleeced.
It is only a matter of time before the regulators step in
Yes, I think the lock in risk is very real. On the face of it when you migrate an existing application to the main cloud platforms it feels pretty generic and portable. A virtual machine runs anywhere - a container based application the same. They all support the baseline infrastructure to enable this.
However once you start creating new cloud native applications the lock in decisions start. Who's database tech do you use? How about the messaging system between them or the AIs used to improve the workflow?
The consumption model is not as good for cloud providers during an economic downturn but Microsoft and Google do have plenty of subscription revenue to fall back on - Amazon less so.
I think Microsoft and Amazon will definitely come under threat of break up over the coming years