Meshii Mano;310581 wrote:A "BTL proposition" typically refers to "Below The Line" marketing strategies, which include direct marketing approaches like email campaigns, sponsorships, and promotional activities that target specific groups of potential customers. These strategies often focus on ROI and are more targeted compared to "Above The Line" methods like TV ads.
If you're asking whether a new BTL proposition is worth the hype or if it's effective, it depends on various factors like your target audience, the clarity of your messaging, and how well it integrates with your overall marketing strategy. BTL strategies can be highly effective when executed correctly, especially in reaching niche markets or engaging in personalized marketing efforts.
True but then you also need to consider the communication model and its implications.
The "sender" needs to ensure that the "message" is "encoded" in a manner in which the "receiver" can "decode" without much "noise" or "interference".
One also has to take into account language, cultural and contextual anomalies. To give an example, whilst GM was a global powerhouse and had many iconic vehicles launching the Vauxhall Nova in Spain and trying to sell a car which means No Go in Spanish did not go down too well - Also seems that Chevrolet and Lada made the same mistake calling their models Nova as well. Other mishaps include the Lamborghini Reventon (the most expensive road car with only 20 made) being transalted into Lamborghini Flat Tyre.