Just read this quote below from early NOV 24 when they stood around 32p. This is what happens with beaten down stocks that shows signs of improvement. Look no further than FTSE stocks , MKS and RR , in the last few years both recovered against general market trend. Single stocks do their own thing when earnings are going up . Difficulty is gauging when the recovery phase is priced in ? It's all about earnings growth . Well done for highlighting PROC . Looks like there's more to come.

NOV 2024..

For the year to March 2025, Canaccord Genuity forecasts an uptick in adjusted pre-tax profit from £1 million to £2.5 million, ahead of £3.8 million in 2026, with EPS (earnings per share) building from 1.6p this year to 2.4p next year.

Those estimates place ProCook on an undemanding prospective PE (price to earnings) ratio of 12.1 times, which drops to single digits on the broker’s 3.3p EPS estimate for full year 2027, during which ProCook may well pay a maiden dividend.

Canaccord Genuity argues the current valuation ‘does not reflect the growth opportunities from further store expansion and like-for-like initiatives’.

Peel Hunt believes that with ProCook in ‘such good shape ahead of peak’ the numbers can ‘start to move north towards the £100 million sales, 10% operating margin goal in time. Any hint of that happening should see a material re-rating here: the shares are too cheap in our view.’

https://bigcharts.market...ggle=false&state=11

Just for balance when the markets not happy with future prospects it can get messy. GRG Greggs down 11% on the news..

https://www.fool.co.uk/2...s-this-my-chance-to-buy/