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abrdn renames itself...
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Isaac J
Posted: 04 March 2025 10:25:04(UTC)
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to Aberdeen.

I guess after Stphn Brd's departure, the new management thought it was time for a change.

https://www.ft.com/conte...2-4f08-bc43-eeffd94e4d18
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6 users thanked Isaac J for this post.
ANDREW FOSTER on 04/03/2025(UTC), Sara G on 04/03/2025(UTC), Strauss on 04/03/2025(UTC), Guest on 04/03/2025(UTC), Andrew59 on 04/03/2025(UTC), Guest on 05/03/2025(UTC)
ANDREW FOSTER
Posted: 04 March 2025 10:46:20(UTC)
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Isaac J;336449 wrote:
to Aberdeen.

I guess after Stphn Brd's departure, the new management thought it was time for a change.

https://www.ft.com/conte...2-4f08-bc43-eeffd94e4d18


Oh that is hilarious..... made my day.

It was a ridiculous thing to make people stuggle with the spelling and pronunciation of your corporate name. Terrible for web searching, spell scheckers etc.

Is jaGUar next...?

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Guest on 04/03/2025(UTC), Jay P on 04/03/2025(UTC)
Hilda Ogden
Posted: 04 March 2025 10:48:57(UTC)
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Totally predictable.
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Guest on 04/03/2025(UTC)
Hilda Ogden
Posted: 04 March 2025 10:50:16(UTC)
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ANDREW FOSTER;336451 wrote:
Isaac J;336449 wrote:
to Aberdeen.

I guess after Stphn Brd's departure, the new management thought it was time for a change.

https://www.ft.com/conte...2-4f08-bc43-eeffd94e4d18


Oh that is hilarious..... made my day.

It was a ridiculous thing to make people stuggle with the spelling and pronunciation of your corporate name. Terrible for web searching, spell scheckers etc.

Is jaGUar next...?


That's as in "yah-goo-ahh" ?
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Sara G
Posted: 04 March 2025 10:56:43(UTC)
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Finally, some common sense. What a waste of time and money that rebranding exercise was (as are too many of them).
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2 users thanked Sara G for this post.
Guest on 04/03/2025(UTC), Andrew59 on 04/03/2025(UTC)
John Bleke
Posted: 04 March 2025 11:25:53(UTC)
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The scary thing is that an ad agency would have been paid loads to come up with abrdn when even a child would have told you it's a stupid idea. Someone should have been sacked over that one!
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2 users thanked John Bleke for this post.
Guest on 04/03/2025(UTC), ANDREW FOSTER on 04/03/2025(UTC)
bearcub
Posted: 04 March 2025 19:36:16(UTC)
#7

Joined: 07/05/2023(UTC)
Posts: 194
John Bleke;336460 wrote:
The scary thing is that an ad agency would have been paid loads to come up with abrdn when even a child would have told you it's a stupid idea. Someone should have been sacked over that one!

From what I've read, the agency is Wolff Olins, one of the biggest names in that business, and they were paid £1.5mn.

It's a shame that the Standard Life name was lost.
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