Dennis,
On the face of it a shares ISA amounts seems no advantage whatsoever to a basic rate taxpayer, as the provider's cut amounts to an additional small wealth tax on investments on which one would otherwise have no liability.
However, my wife and I, both basic rate taxpaying pensioners find a small present benefit and a big future one in holding shares ISAs. (We cashed in all our cash ISAs when the BoE decided to punish savers with near zero returns).
I guess you would call our portfolios decent. We get most of our income from dividends, and arrange our holdings so that one of us (me) escapes the clawback of my age allowance by ensuring that my gross taxable income is just below 22.9k. As there was no chance of holding my wife's income down to this level, she gets the high yielding stocks and I take the low yielding ones. Her income has a little slack in it before she moves into the higher rate band. We also take our gains up to the annual exempt limit every year and reinvest them. If we needed to free up more capital - say - for sheltered housing, we might be glad to have the opportunity to take gains from the ISA.
However, once the first of us dies, the survivor will certainly be stuck with higher rate tax. In the present climate, with inflation a real risk again, that survivor will be glad for one ISA pot, and swap some of his or her higher yielding equities into index linked gilts.
With this in mind we regard the costs of our ISA provider simply as an insurance premium.
Hope that helps.
Tony