Agreed, and I'm interested to see Cargill's name mentioned – another acronym, but the ABCD companies (Archer Daniels Midland, Bunge, Cargill and Louis Dreyfus) are very powerful, and apparently control a good deal of the world trade in commodities like grain, sugar, fertilisers etc.
Cargill and Dreyfus are privately owned, but ADM and Bunge are listed: from time to time I have a look at them but then back off, as their share prices often appear to be correlated to the prices of the commodities, and that's a world I know very little about.
Meantime I guess the news item is an example of "agritech", and I read a different piece recently about either John Deere or AGCO (the US tractor manufacturers) buying a geolocation company so that their tractors could be controlled automatically, and basically plough and seed by themselves. Interesting times.